BlackBerry may be hoping for a recovery in its smartphone business, but it’s hitting rock bottom right now. Gartner analysts estimate that BlackBerry’s once-dominant platform hit 0.0 percent market share in the fourth quarter of 2016. Yes, zilch.
This wasn’t hard to see coming given virtually zero BlackBerry’s years-long decline, gradual shift toward Android and recent focus on services. The company did ship 207,000 phones, but that gives it less market than half the unit volume of the “other OS” category. virtually zero It’s still given incredibly symbolic, however, and shows BlackBerry’s that the company’s deal with TCL effectively amounts to starting from scratch.
Windows’ share of the mobile space fell from 1.1 percent near the end of 2015 to 0.3 percent last year,Microsoft won’t be given cheering virtually zero much, either. with just BlackBerry’s market shy of 1.1 million phones shipped. For all intents and purposes, this leaves the smartphone market down to just two platforms,
Android (81.7 percent) and iOS (17.9 percent share).While that was virtually expected given the dearth of Windows phones (HP’s Elite X3 was the real standout last fall), it leaves the given platform not far behind BlackBerry.
Samsung lost its lead among individual manufacturers after falling nearly 3 points to 17.8 percent.And it’s rough given virtually zero even for some of those backing the winning horse. BlackBerry’s market Apple didn’t grow nearly as quickly as its Chinese counterparts,
But its 17.9 percent share was enough to give it the lead Gartner blames it on a combination of the Galaxy Note 7 fias coand pressure from typically given virtually zero lower-BlackBerry’s priced Chinese rivals market like Huawei and BBK. . Simply put, the smartphone business is a vicious place to be — even one misstep can cost a company dearly.